Mission and Values

Mission: To elevate empathy, compassion, and responsible pet ownership in high-need communities by providing humane education and affordable resources to people and pets. 

Human relationships with pets are culture specific. Animals from the most high-need communities world-wide make up the greatest proportion of shelter animals. These same communities have the least access to low-cost resources and lack awareness of animal welfare trends. When people in these communities are educated and come to understand the impact of their actions, they become more responsible pet owners. Globally, this is our audience.

Value Statement: The Inner Pup offers friendship to the most judged communities. We build trust with the abusers and the agents of change. We value compassion over judgment, and information over ignorance. We believe that hearts are inherently pure but lack of education and financial strife often leads us in poor directions. We network with the entire animal welfare industry, even breeders. We maintain that everyone who cares for dogs has a responsibility to do what's best for them. 

Dogs have always been man's best friend, domesticated and co-dependent. It’s natural for people and pets to develop great relationships.  Children and adults who learn to relate to animals compassionately will also relate to all beings with that same compassion and respect. 



Circa 2014

The Inner Pup (TIP) was founded in 2014 by Genie and Lindsay Goldring in response to a discrepancy between humane services and communities that need them most.

TIP offers a preventative approach, focusing on education and outreach. While current trends in animal welfare include pouring money into bigger shelters, transport, rescue, and the metrics of higher adoption rates, TIP targets the cause of the surrenders that set the cycles off. According to ASPCA, 50% of surrenders are due to lack of education (training, care, and behavior). TIP strategically targets communities with the highest abuse and surrender rates to educate owners before tragedy occurs. 

Following the positive impact that TIP provided, we were invited to partner with a large-scale vet health foundation: Banfield Pet Hospitals. Major SPCA's in New Orleans, Vet Clinics such as Crescent City Vet "CCV" as well as Pitbulls And Parollees subject, Villalobos Rescue Center, know our mission's value and impact and have partnered with us in life-changing projects. Major medical companies also support our projects and offer us lower cost medication that we provide to our clients. As of late, we have been asked to expand our programs into other parishes, states, and overseas with partners in both the UK and Thailand.

Upon launching our Heartworm Prevention Clinics in 2016 with a group of 14 volunteer vets, vet techs, and animal enthusiasts, we provided 842 dogs with 3,434 months prevention in the first 10 months. During this time, we launched humane education programming into KIPP Academy, a national charter school. At KIPP, our volunteer staff taught canine education to 7th graders for 3 consecutive weeks. 

TIP has since built out its programs to provide client-driven, easy to understand, comprehensible and accessible education, curriculum, awareness, and resources. 

We make being responsible simple. 

While low cost resources help individual families conquer responsible pet ownership, TIP has also created ambassadors in these client-based communities. Ambassadors can be consulted for information on animal welfare and upcoming events. Our youth ambassadors who have completed our education course have news eyes and new ears, for the communities where they too reside. 

This spiderweb network catches people and pets before they fall through the cracks. 

With over 100 years of animal welfare experience, we know we cannot adopt our way out of pet-overpopulation, abuse, and neglect. Shelters and rescues are band-aids on the wounds. TIP is ripping the band-aid off. Join us in paving the way toward more education and outreach, the preventative measures of welfare.


Who is TIP


Clinic Team

A team of 30 non-judgemental advocates, people, and pet lovers. Each month, 14 volunteers gather together and help 80+ pets and their owners. 


Education Team

Teachers, ambassadors, human/dog pairs, and TIP go-getters.  


Disaster Relief Team

Melissa Dillon Seals is our woman if disaster strikes. In 2017 TIP and her team (including partnering rescues) rescued 250 from the Hurricane Harvey floods. Prior to our partnership, she has saved thousands of dogs associated to weather catastrophes. 

Our Staff

Lindsay Goldring


Executive Director & Co-Founder


Lindsay started her resume in animal welfare in middle school, with mandatory community service work.  Expected to "not last" by co-workers, in 2000, she took on her first job at Anti-Cruelty Society, which was, at that time, a  high-kill shelter, in Chicago. 

After college, the Shedd Aquarium marine mammal internship launched her passion for training and behavior and she began dog training (and waitressing!) in 2005. She made her debut in 2008 where she quickly went from Manager to Executive Director at the "AAC" in Jackson, Wyoming. In 4 years, Lindsay raised earning potential by 80%, led a team that adopted 1000+ animals, co-created a mobile spay/neuter program, and etched education and outreach into the mission. 

In 2014, after exploring cross-cultural animal welfare, she followed John Rogerson, her mentor as well as world renown dog trainer's advice, and she and her mother, re-directed all efforts towards Preventative tactics in Animal Welfare, specifically in New Orleans, with a growing international partnership. 

Hence, TIP. 

Julia Keller


Educational Director


Julia is a lifetime animal lover who believes in the power of interaction with animals to unlock listening and empathy within all of us. 

She studied Education Policy and Teaching at Brown University and has 5 years of experience writing, executing, and sharing engaging and differentiated curriculum. She first teamed up with TIP in 2016 to create and deliver the first ever Canine Compassion Course for her 7th grade ELA classroom in Central City, New Orleans. She cannot wait to discover all the new ways to improve and grow the reach of the course. 

Mari Nerbovig


Administrative Assistant


Mari graduated this May, summa cum laude from Loyola University New Orleans with a double major in Music Therapy and Psychology and a minor in Spanish. She is currently in a Music Therapy Internship at St. Elizabeth’s Hospital in Washington D.C., is an active ABA Therapist, and works part time with TIP. 

She fell in love with animal advocacy when she started fostering for Jefferson Parish Animal Shelter; she is now co-running their foster program. She’s excited to continue working as TIP’s administrative assistant and help animals and owners receive proper care and education.

Volunteer Staff

Genie Goldring


Volunteer Clinic Director & Co-Founder


Roni Murphy


Volunteer Clinic Manager & Co-Author


Lauren Zweifel


Volunteer Heartworm Treatment 

Study Director



Lindsay Goldring


Co-Founder, President

Genie Goldring


Co-Founder, Vice President, Clinic Co-Manager

Judit Arroyo


Secretary, Behavioral Advisor, Humane Ed. Certification Evaluator.

Karla Steinmeier



Dr. David Batt, DVM


Veterinary Mentor

Roni Murphy


Clinic Co-Manager, Jill of All Trades, Master of Many

Become a Veterinarian Partner

Dr. Jai Diggs


Dr. Liz Friedman


Dr. David Batt


Dr. April


Dr. Ashley Tahir


Dr. Ned Henry


Teach for TIP

Miss Shelby Flowers


KIPP Central City Academy

Miss Andrea Watson


ARISE Academy

Miss Mary Holston


Success Preparatory

Mr. Tom DeLay


KIPP Central City Academy

Humane Education Dog Teams!

Mel Borne + Tina & Kenya


Dog Team In-Training

March 2019

Tester: Judit Arroyo

Melissa D. Seal + Gumbo


Certified Dog Team

March 2019

Tester: Judit Arroyo

Ashley Williamson + Kuper


Certified Dog Team

March 2019

Tester: Judit Arroyo



Global Advisors


Sheldon Rubin - Heartworm Expert

3 year past President, 10 year Board member of American Heartworm Society (AHS)

"Congratulations, you should be a model for the AHS in its constant effort to increase Heartworm prevention in the United States. Remember, over a million dogs are infected with Heartworm in the US and with programs like yours we can reduce that number to near zero".


John Rogerson - Education Expert

With over 50 years of practical dog behavior experience, he is the founder and principal lecturer of the Northern Centre for Canine Behavior. John is widely acclaimed as a world leading dog trainer and behaviorist, having pioneered the majority of techniques that have now become standard practice in behavior therapy and training. 




A mother-daughter team. 

Genie and Lindsay Goldring both work full-time for The Inner Pup. Lindsay has volunteered in animal welfare since age 10. She made her debut in 2008 when she become Executive Director at a rescue in Wyoming. In 4 years, Lindsay raised earning potential by 80%, led a team that adopted 1000+ animals, co-created a mobile spay/neuter program, and etched education into their mission statement. 

In 2014 she re-directed all efforts towards Humane Education.  

Genie Goldring, raised in a family of doctors, could have easily become one. In 2015, she put her knowledge into canine veterinarian research. She launched The Inner Pup's Community Clinics. She and clinic manager, Roni Murphy, co-run the monthly clinics and are developing a national protocol. They will expand the clinics into the states that suffer the most from Heartworm Disease. 

Genie is a full-time volunteer.